Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores, is interviewed by Stephan Spencer, President and Founder of Netconcepts.
Stephan and Marylynne covered topics in search from a client’s perspective, Marylynne’s experiences with GravityStream, and their decision to enter the blogosphere.
Listen to this 44 minute podcast, and get an interesting take on search from an online retailer.
Interview with Marylynne Tosyali from Wards.com [43:41m]:
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics
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Search Engine Strategies 2007 Canada — Toronto, Canada
Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.
Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit
Filed under: Business Blogging RSS Marketing Seminars SEO
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In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.
Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.
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Filed under: Articles Business Blogging RSS Marketing SEO
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ACCM 2007 — Boston, MA
Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.
Moderator:
Stephan Spencer, Founder and President, Netconcepts
Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com
Filed under: Business Blogging RSS Marketing Seminars SEO
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Web 2.0 Expo — San Francisco, CA
This session will cover how to use blogs and RSS feeds as user-driven marketing platforms to enhance and improve content publishing and syndication. Panelists will discuss how blogs and RSS marketing can be used to enable access to any web site, device, content platform, or application; and enable users to consume content in whatever form they desire and whenever they want. Learn the best tips, tools, and techniques to optimize content delivery via blogs and RSS for maximum reach and effectiveness. Find out how RSS marketing can be used to increase organic search opportunities, and how blogs and feed metrics are collected and analyzed.
Moderator:
Niall Kennedy, Principal, Hat Trick Media
Panelists:
Bill Flitter, Founder and VP of Marketing, Pheedo
Don Loeb, FeedBurner
Stephan Spencer, Founder and President, Netconcepts
Filed under: Business Blogging RSS Marketing Seminars
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In this interview, Stephan Spencer sits down with Netconcepts’ analyst Jeff Muendel, to talk about MySpace marketing tips. Learn how to utilize this social media tool to market your business, expose your brand, and make friends!
Interview with Jeff Muendel about MySpace Marketing [25:50m]:
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Search Engine Strategies (SES) — New York, NY
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR
Filed under: Business Blogging RSS Marketing Seminars SEO
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